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This website avantguardlocksmith.com has the following in the site, "Insured in the state of California we provide." We analyzed that the webpage also stated " Complete Residential,Commercial and Automotive." It also stated " Service for your Needs emergency service? General locksmith service, 24 hours a day, 7 days a. Put your satisfaction as our top priority. Professional, highly trained locksmiths will provide. Fast, high quality service at the most competitive. Installation, changing keys, duplicates of keys of all. Types, ignition and transponder keys, high-security." The header had locksmiths as the highest ranking search term. It was followed by lock smith, locksmith, and emergency which isn't as ranked as highly as locksmiths. The next words they used was service. lockout was also included but will not be seen by search parsers.